Tracy J Lee

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	<title>Tracy J Lee</title>
	<link>https://tracyjlee.com</link>
	<description>Tracy J Lee</description>
	<pubDate>Tue, 13 May 2025 19:16:01 +0000</pubDate>
	<generator>https://tracyjlee.com</generator>
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	<item>
		<title>Art &#38; Heart</title>
				
		<link>https://tracyjlee.com/Art-Heart</link>

		<pubDate>Sun, 20 Oct 2024 01:47:35 +0000</pubDate>

		<dc:creator>Tracy J Lee</dc:creator>

		<guid isPermaLink="true">https://tracyjlee.com/Art-Heart</guid>

		<description>
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	Art &#38;amp; Heart


	Art &#38;amp; Heart was born with a mission to foster mental health and emotional well-being through the power of creativity. The logo’s iconic ampersand reminiscent of a heart captures the inherent duality of self expression and collaboration that threads through the brand system.&#38;nbsp;

	
Responsibilities: Animation, Art Direction, Branding, Brand Actication, Illustration, Logo Design


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	<item>
		<title>Hongdae Holiday</title>
				
		<link>https://tracyjlee.com/Hongdae-Holiday</link>

		<pubDate>Fri, 18 Apr 2025 22:35:35 +0000</pubDate>

		<dc:creator>Tracy J Lee</dc:creator>

		<guid isPermaLink="true">https://tracyjlee.com/Hongdae-Holiday</guid>

		<description>
&#60;img width="2000" height="1124" width_o="2000" height_o="1124" data-src="https://freight.cargo.site/t/original/i/4cb9623ce586b775166ce20ac0589f2bc5d8eb03ea3f5475bc52318975248e37/Tjl-01.png" data-mid="230378712" border="0"  src="https://freight.cargo.site/w/1000/i/4cb9623ce586b775166ce20ac0589f2bc5d8eb03ea3f5475bc52318975248e37/Tjl-01.png" /&#62;


	Hongdae Holiday Campaign


	Hongdae is a vibrant and artistic district in Seoul, known for its youthful energy and creative spirirt. Located near Hongik University, the area has become a cultural hotspot, attracting students, artists, and young professionals. We celebrated the holiday season through the visual metaphor of a ribbon- bringing our diverse community together in unity.


	Responsibilities: Art Direction, Brand Identity, Brand Activation, Illustration


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	<item>
		<title>Wilde Chips</title>
				
		<link>https://tracyjlee.com/Wilde-Chips</link>

		<pubDate>Tue, 07 Nov 2023 07:33:13 +0000</pubDate>

		<dc:creator>Tracy J Lee</dc:creator>

		<guid isPermaLink="true">https://tracyjlee.com/Wilde-Chips</guid>

		<description>
&#60;img width="5042" height="2855" width_o="5042" height_o="2855" data-src="https://freight.cargo.site/t/original/i/0c01bf2b7b32395c5b573ac74286619c6e125fcbc9397fdbecb330e19cf01345/tjl_wilde_1.png" data-mid="196100049" border="0"  src="https://freight.cargo.site/w/1000/i/0c01bf2b7b32395c5b573ac74286619c6e125fcbc9397fdbecb330e19cf01345/tjl_wilde_1.png" /&#62;


	Wilde Chips


	Wilde chips are the world’s first chip bold enough to craft 100% all-natural chicken breast into a delightfully crispy, flavorful snack. Through bold, dynamic typography and flavorful illustrations, we celebrate Wilde as the new visionary trailblazer of the category.


	Agency: Hatch
Creative Team: Eugene Heard (Design Director), Nicole Flores (Creative Director) Tracy J. Lee (Sr. Designer)Responsibilities: Art Direction, Brand Activation, Illustration, Logo Design, Package Design


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	<item>
		<title>Jolly Llama</title>
				
		<link>https://tracyjlee.com/Jolly-Llama</link>

		<pubDate>Tue, 07 Nov 2023 07:34:51 +0000</pubDate>

		<dc:creator>Tracy J Lee</dc:creator>

		<guid isPermaLink="true">https://tracyjlee.com/Jolly-Llama</guid>

		<description>
&#60;img width="1800" height="1164" width_o="1800" height_o="1164" data-src="https://freight.cargo.site/t/original/i/9ad0a4fa7468057c52f37127e0791c6f61ac3632ad7b47b33896572e3019b3dc/tjl_JL_Master.png" data-mid="220322348" border="0"  src="https://freight.cargo.site/w/1000/i/9ad0a4fa7468057c52f37127e0791c6f61ac3632ad7b47b33896572e3019b3dc/tjl_JL_Master.png" /&#62;


	Jolly Llama


	It was time for Jolly Llama to truly come out of its shell and own who they really are - a ridiculously delicious indulgence with a llama to take it over the top! We created a new logo &#38;amp; design intent for the internal team at Jolly Llama to extend to their extensive packaging system. 

	Agency: Hatch
Creative Team: Patrick Smith (Creative Director) Sean Morse (Sr. Design Director) Tracy J. Lee (Sr. Designer)Responsibilities: Brand Activation, Illustration, Logo Design, Package Design


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&#60;img width="1600" height="875" width_o="1600" height_o="875" data-src="https://freight.cargo.site/t/original/i/ee4e994aa89669bf694f5aed42c5d80eaef9a683afac8b02b7d4f19acbdbfb76/tjl_JL_11_v3.png" data-mid="238935583" border="0"  src="https://freight.cargo.site/w/1000/i/ee4e994aa89669bf694f5aed42c5d80eaef9a683afac8b02b7d4f19acbdbfb76/tjl_JL_11_v3.png" /&#62;

&#60;img width="2500" height="1646" width_o="2500" height_o="1646" data-src="https://freight.cargo.site/t/original/i/b4b83d7b7ad24d8ff2e284e457c341fec4620b796af88d2aa93fa45a499a47f4/tjl_jl_wildpost.png" data-mid="238935677" border="0"  src="https://freight.cargo.site/w/1000/i/b4b83d7b7ad24d8ff2e284e457c341fec4620b796af88d2aa93fa45a499a47f4/tjl_jl_wildpost.png" /&#62;

&#60;img width="1618" height="833" width_o="1618" height_o="833" data-src="https://freight.cargo.site/t/original/i/70701e17ead91616f4cf4db916d96b2ed0cea08090bb7f56245432492987e017/tjl_JL_6.gif" data-mid="230427880" border="0"  src="https://freight.cargo.site/w/1000/i/70701e17ead91616f4cf4db916d96b2ed0cea08090bb7f56245432492987e017/tjl_JL_6.gif" /&#62;

&#60;img width="2500" height="1359" width_o="2500" height_o="1359" data-src="https://freight.cargo.site/t/original/i/f1f61850c0919a1ad35e3a0cf070e9331395322177b9e91ce58d056ff1290fa0/tjl_JL_9.png" data-mid="230427882" border="0"  src="https://freight.cargo.site/w/1000/i/f1f61850c0919a1ad35e3a0cf070e9331395322177b9e91ce58d056ff1290fa0/tjl_JL_9.png" /&#62;
&#60;img width="2000" height="1111" width_o="2000" height_o="1111" data-src="https://freight.cargo.site/t/original/i/92659c0f1aa1ecb9e342368d3d3599491f01bb90fe771bf7f6449b6652758ab1/tjl_JL_8_v4.png" data-mid="238935512" border="0"  src="https://freight.cargo.site/w/1000/i/92659c0f1aa1ecb9e342368d3d3599491f01bb90fe771bf7f6449b6652758ab1/tjl_JL_8_v4.png" /&#62;
&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/5bb42c3b0472148099de7271a33419c231e30d47e1bd3ea279d7d7228db24411/JOLLYLLAMA_casestudy.png" data-mid="235330955" border="0"  src="https://freight.cargo.site/w/1000/i/5bb42c3b0472148099de7271a33419c231e30d47e1bd3ea279d7d7228db24411/JOLLYLLAMA_casestudy.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Boutcha</title>
				
		<link>https://tracyjlee.com/Boutcha-1</link>

		<pubDate>Tue, 13 May 2025 19:16:01 +0000</pubDate>

		<dc:creator>Tracy J Lee</dc:creator>

		<guid isPermaLink="true">https://tracyjlee.com/Boutcha-1</guid>

		<description>
&#60;img width="4844" height="3166" width_o="4844" height_o="3166" data-src="https://freight.cargo.site/t/original/i/000934d74468b3616fa5d7930de11c8e7d982b57a6c30ae6fa00d3b29e097714/Boutcha_Design_V4_final_main.png" data-mid="233155591" border="0"  src="https://freight.cargo.site/w/1000/i/000934d74468b3616fa5d7930de11c8e7d982b57a6c30ae6fa00d3b29e097714/Boutcha_Design_V4_final_main.png" /&#62;


	Boutcha


	Boutcha brings together tea and gelato- two crafts deeply rooted in cultural history and artisan craftsmanship. It’s about duality and balance- honoring tradition while discovering unexpected harmonies. The brand identity is a welcoming yet elevated experience- inviting you to unwind, savor and indulge.


	Agency: Farm
Creative Team: Emma Shipley (Sr. Designer), Sidney Rhee (Sr. Designer) Tracy J. Lee (Sr. Designer)Responsibilities: Art Direction, Brand Identity, Illustration, Logo Design


&#60;img width="2000" height="684" width_o="2000" height_o="684" data-src="https://freight.cargo.site/t/original/i/3911c9d519a5e763d32133d58b21ac0a2be766fc81b5035aace47098024db431/Boutcha_Design_V4_finalB_art-02.png" data-mid="233155618" border="0"  src="https://freight.cargo.site/w/1000/i/3911c9d519a5e763d32133d58b21ac0a2be766fc81b5035aace47098024db431/Boutcha_Design_V4_finalB_art-02.png" /&#62;
&#60;img width="2000" height="450" width_o="2000" height_o="450" data-src="https://freight.cargo.site/t/original/i/9f3c3fad943e58601e816f22ef23712c7919ce2a83b23fc90e0bcc7b5534a689/Boutcha_Design_V4_finalB_art-03.png" data-mid="233155619" border="0"  src="https://freight.cargo.site/w/1000/i/9f3c3fad943e58601e816f22ef23712c7919ce2a83b23fc90e0bcc7b5534a689/Boutcha_Design_V4_finalB_art-03.png" /&#62;
&#60;img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/3148cf869769696b45ec858d5351cc89326069b7d2840d0ccd7521dcf3fe276c/Boutcha_Design_V4_finalB.png" data-mid="243344461" border="0"  src="https://freight.cargo.site/w/1000/i/3148cf869769696b45ec858d5351cc89326069b7d2840d0ccd7521dcf3fe276c/Boutcha_Design_V4_finalB.png" /&#62;
&#60;img width="2400" height="1234" width_o="2400" height_o="1234" data-src="https://freight.cargo.site/t/original/i/a3e825d7dff1b31ac36c556ced6c471eb9a6212e4abd9331f97db47637cd1c89/Boutcha_Design_V4_finalB_art-05.png" data-mid="243384812" border="0"  src="https://freight.cargo.site/w/1000/i/a3e825d7dff1b31ac36c556ced6c471eb9a6212e4abd9331f97db47637cd1c89/Boutcha_Design_V4_finalB_art-05.png" /&#62;
&#60;img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/565421480a8f0c5d6f4c4eda979f6e7ad5a8530d6a195a56d610d8776223bd1b/Boutcha_Design_V4_finalB_art-06.png" data-mid="242065537" border="0"  src="https://freight.cargo.site/w/1000/i/565421480a8f0c5d6f4c4eda979f6e7ad5a8530d6a195a56d610d8776223bd1b/Boutcha_Design_V4_finalB_art-06.png" /&#62;
&#60;img width="2000" height="565" width_o="2000" height_o="565" data-src="https://freight.cargo.site/t/original/i/7da55c863e580ca1e2001bd74e2fd84504d82c9a15d03281c008b6e58d387310/Boutcha_Design_V4_finalB_art-06.png" data-mid="233155621" border="0"  src="https://freight.cargo.site/w/1000/i/7da55c863e580ca1e2001bd74e2fd84504d82c9a15d03281c008b6e58d387310/Boutcha_Design_V4_finalB_art-06.png" /&#62;
&#60;img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/cf60a138c8fef467758e78d1b3a17669645b92e403b5529ba6ca8f9c51d8c604/Boutcha_Design_V4_finalB_art-07.png" data-mid="242329699" border="0"  src="https://freight.cargo.site/w/1000/i/cf60a138c8fef467758e78d1b3a17669645b92e403b5529ba6ca8f9c51d8c604/Boutcha_Design_V4_finalB_art-07.png" /&#62;
&#60;img width="2000" height="1124" width_o="2000" height_o="1124" data-src="https://freight.cargo.site/t/original/i/4a41174e3c17de15afbab429ff98c682a6f6e01cb0382753446f25f13a72536a/Boutcha_Design_V4_finalB_art-08.png" data-mid="233155623" border="0"  src="https://freight.cargo.site/w/1000/i/4a41174e3c17de15afbab429ff98c682a6f6e01cb0382753446f25f13a72536a/Boutcha_Design_V4_finalB_art-08.png" /&#62;
&#60;img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/c660afc8bcc61ab65d051910be4272a051e203c917a3211abf6ed49054f4f480/Boutcha_Design_V4_finalB_art-08.png" data-mid="242065548" border="0"  src="https://freight.cargo.site/w/1000/i/c660afc8bcc61ab65d051910be4272a051e203c917a3211abf6ed49054f4f480/Boutcha_Design_V4_finalB_art-08.png" /&#62;
&#60;img width="2000" height="1253" width_o="2000" height_o="1253" data-src="https://freight.cargo.site/t/original/i/4f2644a1664f2c304e64623e333312e0504677660e9c7dd921bab010b5d1a6b6/Boutcha_Design_V4_finalB_art-09.png" data-mid="242329525" border="0"  src="https://freight.cargo.site/w/1000/i/4f2644a1664f2c304e64623e333312e0504677660e9c7dd921bab010b5d1a6b6/Boutcha_Design_V4_finalB_art-09.png" /&#62;
&#60;img width="2000" height="1087" width_o="2000" height_o="1087" data-src="https://freight.cargo.site/t/original/i/88799dbe33ae8bb44451b178cbdf8fa12e6f376b5616b39b250fe047c19ff70f/Boutcha_Design_V4_finalB_art-10.png" data-mid="242065550" border="0"  src="https://freight.cargo.site/w/1000/i/88799dbe33ae8bb44451b178cbdf8fa12e6f376b5616b39b250fe047c19ff70f/Boutcha_Design_V4_finalB_art-10.png" /&#62;
&#60;img width="2400" height="1201" width_o="2400" height_o="1201" data-src="https://freight.cargo.site/t/original/i/d8acbad80e322911727020b46b769ffdc111679e3fb36a8e23c601489ec4e854/Boutcha_Design_V4_finalB_art-11.png" data-mid="242065551" border="0"  src="https://freight.cargo.site/w/1000/i/d8acbad80e322911727020b46b769ffdc111679e3fb36a8e23c601489ec4e854/Boutcha_Design_V4_finalB_art-11.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>BYC</title>
				
		<link>https://tracyjlee.com/BYC</link>

		<pubDate>Tue, 07 Nov 2023 07:39:02 +0000</pubDate>

		<dc:creator>Tracy J Lee</dc:creator>

		<guid isPermaLink="true">https://tracyjlee.com/BYC</guid>

		<description>
&#60;img width="1408" height="837" width_o="1408" height_o="837" data-src="https://freight.cargo.site/t/original/i/9fc1a7563b57d48b7287a31e57440d6baf1a4df1ab5845fafe37d7b7570a4cd4/tjl_byc_1c.png" data-mid="221118173" border="0"  src="https://freight.cargo.site/w/1000/i/9fc1a7563b57d48b7287a31e57440d6baf1a4df1ab5845fafe37d7b7570a4cd4/tjl_byc_1c.png" /&#62;


	Broadway Youth Center


	Broadway Youth Center (BYC) of Howard Brown Health is a haven for LGBTQ youth and young people experiencing homelessness or housing instability. The abstracted letters of BYC are entwined into a single mark. The logo captures the connected relationships and interwoven services that Broadway Youth Center provides.


	Responsibilities: Brand Activation, Brand Identity, Illustration, Logo Design

	
&#60;img width="5100" height="1428" width_o="5100" height_o="1428" data-src="https://freight.cargo.site/t/original/i/4a24941ac51ff0908ce504ec69f0e1f8f82748906a224c71593f572321999837/tjl_byc_preso-02.png" data-mid="221185268" border="0"  src="https://freight.cargo.site/w/1000/i/4a24941ac51ff0908ce504ec69f0e1f8f82748906a224c71593f572321999837/tjl_byc_preso-02.png" /&#62;
&#60;img width="2000" height="1148" width_o="2000" height_o="1148" data-src="https://freight.cargo.site/t/original/i/d29c0c38fe13937b979eb0891754cafe99519017c096930610a922c916ea3179/tjl_byc_logos.png" data-mid="221187003" border="0"  src="https://freight.cargo.site/w/1000/i/d29c0c38fe13937b979eb0891754cafe99519017c096930610a922c916ea3179/tjl_byc_logos.png" /&#62;
&#60;img width="1808" height="259" width_o="1808" height_o="259" data-src="https://freight.cargo.site/t/original/i/79161e7ac751d12ce22b1288331883bf3cdeb2c94aee07f05981b4f3cd1c11db/tjl_byc_colors.png" data-mid="221185272" border="0"  src="https://freight.cargo.site/w/1000/i/79161e7ac751d12ce22b1288331883bf3cdeb2c94aee07f05981b4f3cd1c11db/tjl_byc_colors.png" /&#62;
&#60;img width="5518" height="2475" width_o="5518" height_o="2475" data-src="https://freight.cargo.site/t/original/i/2c1e2a6037b0379ea647572abc34d46573f3be11da3d452d07208ffb273c2519/tjl_byc_preso-03.png" data-mid="221185273" border="0"  src="https://freight.cargo.site/w/1000/i/2c1e2a6037b0379ea647572abc34d46573f3be11da3d452d07208ffb273c2519/tjl_byc_preso-03.png" /&#62;
&#60;img width="2000" height="667" width_o="2000" height_o="667" data-src="https://freight.cargo.site/t/original/i/624a9e124196bbc65f1c38c530b29f7f8a7a34e9ab37db1d9ff7380b89ac8d94/tjl_byc_patterns.png" data-mid="221185277" border="0"  src="https://freight.cargo.site/w/1000/i/624a9e124196bbc65f1c38c530b29f7f8a7a34e9ab37db1d9ff7380b89ac8d94/tjl_byc_patterns.png" /&#62;
&#60;img width="2668" height="1125" width_o="2668" height_o="1125" data-src="https://freight.cargo.site/t/original/i/fbc482f1005d3969403ce1e40f501fd1825930aa8233f8648633b2e2d4f310b2/tjl_byc_phone.png" data-mid="221185324" border="0"  src="https://freight.cargo.site/w/1000/i/fbc482f1005d3969403ce1e40f501fd1825930aa8233f8648633b2e2d4f310b2/tjl_byc_phone.png" /&#62;
&#60;img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/dfbceb6c05852e8a1c41e0070775301efc584ef8c6ddf10ee6da08eae40249c1/tjl_byc_billboard2.png" data-mid="221185383" border="0"  src="https://freight.cargo.site/w/1000/i/dfbceb6c05852e8a1c41e0070775301efc584ef8c6ddf10ee6da08eae40249c1/tjl_byc_billboard2.png" /&#62;
&#60;img width="3000" height="2226" width_o="3000" height_o="2226" data-src="https://freight.cargo.site/t/original/i/a255935a3c8f1093b46e8ed6f64711c0a6c0f85455d18e90da3a000c84463023/tjl_byc_lanyard2.png" data-mid="239219549" border="0"  src="https://freight.cargo.site/w/1000/i/a255935a3c8f1093b46e8ed6f64711c0a6c0f85455d18e90da3a000c84463023/tjl_byc_lanyard2.png" /&#62;
&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/67e65e88929d1caa380f907edd2524861dfdaacc27c6ea892cf1b1dfdd01f6f0/tjl_byc_illo.png" data-mid="221185442" border="0"  src="https://freight.cargo.site/w/1000/i/67e65e88929d1caa380f907edd2524861dfdaacc27c6ea892cf1b1dfdd01f6f0/tjl_byc_illo.png" /&#62;
&#60;img width="2802" height="1322" width_o="2802" height_o="1322" data-src="https://freight.cargo.site/t/original/i/46131fd8075e4ef204fd6bb72beb9004dc3f2a2f7144b3177032e930d3719ae5/tjl_byc_Stationery.png" data-mid="221249412" border="0"  src="https://freight.cargo.site/w/1000/i/46131fd8075e4ef204fd6bb72beb9004dc3f2a2f7144b3177032e930d3719ae5/tjl_byc_Stationery.png" /&#62;
&#60;img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/1294452d8e420dec6440c360950687b664369ed8633df48e3f98fd37d63e74c9/tjl_byc_preso-04.png" data-mid="221249552" border="0"  src="https://freight.cargo.site/w/1000/i/1294452d8e420dec6440c360950687b664369ed8633df48e3f98fd37d63e74c9/tjl_byc_preso-04.png" /&#62;
&#60;img width="2200" height="1525" width_o="2200" height_o="1525" data-src="https://freight.cargo.site/t/original/i/fb2ba3412b2d1c9b0418377b0aa762c33c3a9dc34b895f00b809eefaf39d5f2f/tjl_byc_billbaord.png" data-mid="221185444" border="0"  src="https://freight.cargo.site/w/1000/i/fb2ba3412b2d1c9b0418377b0aa762c33c3a9dc34b895f00b809eefaf39d5f2f/tjl_byc_billbaord.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>WIRED </title>
				
		<link>https://tracyjlee.com/WIRED</link>

		<pubDate>Tue, 07 Nov 2023 08:27:45 +0000</pubDate>

		<dc:creator>Tracy J Lee</dc:creator>

		<guid isPermaLink="true">https://tracyjlee.com/WIRED</guid>

		<description>
&#60;img width="1200" height="750" width_o="1200" height_o="750" data-src="https://freight.cargo.site/t/original/i/3632788d44941fda84d6c7ab6346f9ceca8000b746cbc3a13779fe3cb403c9fa/perk_0002_Layer-Comp-3.gif" data-mid="235716791" border="0"  src="https://freight.cargo.site/w/1000/i/3632788d44941fda84d6c7ab6346f9ceca8000b746cbc3a13779fe3cb403c9fa/perk_0002_Layer-Comp-3.gif" /&#62;


	WIRED : End of Year 2020


	A logo badge and a series of textural illustrations — to be overlayed on imagery by staff designers — for WIRED’s End of Year articles, covering vast topics of pop culture and news highlights of the unprecedented year that was 2020. 


	Responsibilities: Illustration, Logo DesignCreative Team: Alyssa Walker (CD), Elena Lacey (Designer, Illustrator), Tracy J Lee (Freelance Designer, Illustrator)


&#60;img width="1616" height="1098" width_o="1616" height_o="1098" data-src="https://freight.cargo.site/t/original/i/0381663b125901204ea9e4f91a7f5a6d32d4f0c73005d7473fb790a2affa227a/tjl_wired_2cover.png" data-mid="196102933" border="0"  src="https://freight.cargo.site/w/1000/i/0381663b125901204ea9e4f91a7f5a6d32d4f0c73005d7473fb790a2affa227a/tjl_wired_2cover.png" /&#62;
&#60;img width="4112" height="2559" width_o="4112" height_o="2559" data-src="https://freight.cargo.site/t/original/i/17350b15f772c3225d5edf8e79acdfbe197441fc0e82a53f7feeda021fedbfd6/tjl_wired_12.png" data-mid="196186458" border="0"  src="https://freight.cargo.site/w/1000/i/17350b15f772c3225d5edf8e79acdfbe197441fc0e82a53f7feeda021fedbfd6/tjl_wired_12.png" /&#62;
&#60;img width="1400" height="875" width_o="1400" height_o="875" data-src="https://freight.cargo.site/t/original/i/fe568175a204f2f52d4aefdc10d03ad90a33b83f111718e63d2a7ae1f78a2f9b/tjl_wired_5.png" data-mid="196102941" border="0"  src="https://freight.cargo.site/w/1000/i/fe568175a204f2f52d4aefdc10d03ad90a33b83f111718e63d2a7ae1f78a2f9b/tjl_wired_5.png" /&#62;
&#60;img width="1400" height="875" width_o="1400" height_o="875" data-src="https://freight.cargo.site/t/original/i/9de55a730304f41dd3489f116d45476a122ea2a805923f9ccf8c89c9fa1e0fb6/tjl_wired_6.png" data-mid="196102944" border="0"  src="https://freight.cargo.site/w/1000/i/9de55a730304f41dd3489f116d45476a122ea2a805923f9ccf8c89c9fa1e0fb6/tjl_wired_6.png" /&#62;
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&#60;img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/15d567451155f3cd0f0bcef29d416d203f6e59a04c9ec11c2e1f4dca8bd1dc1c/tjl_wired_19.png" data-mid="196186373" border="0"  src="https://freight.cargo.site/w/1000/i/15d567451155f3cd0f0bcef29d416d203f6e59a04c9ec11c2e1f4dca8bd1dc1c/tjl_wired_19.png" /&#62;
&#60;img width="1200" height="720" width_o="1200" height_o="720" data-src="https://freight.cargo.site/t/original/i/439ab6f50b96818705ddbd2431e557c00bcb7ccb8fea9bce142132c694554cb0/tjl_wired_13.png" data-mid="196186451" border="0"  src="https://freight.cargo.site/w/1000/i/439ab6f50b96818705ddbd2431e557c00bcb7ccb8fea9bce142132c694554cb0/tjl_wired_13.png" /&#62;
&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/d855e83498ad31bd7c67fa2bba29fc4ed69424d550d4dc248625edf9496998d7/tjl_wired_20.png" data-mid="196318052" border="0"  src="https://freight.cargo.site/w/1000/i/d855e83498ad31bd7c67fa2bba29fc4ed69424d550d4dc248625edf9496998d7/tjl_wired_20.png" /&#62;
&#60;img width="1838" height="2363" width_o="1838" height_o="2363" data-src="https://freight.cargo.site/t/original/i/a6e1a968751dea93756e1a7f98a71d5a69ffb90b6a1bc82809b38e5ab83fa692/tjl_wired_16b.png" data-mid="235716789" border="0"  src="https://freight.cargo.site/w/1000/i/a6e1a968751dea93756e1a7f98a71d5a69ffb90b6a1bc82809b38e5ab83fa692/tjl_wired_16b.png" /&#62;
&#60;img width="1400" height="875" width_o="1400" height_o="875" data-src="https://freight.cargo.site/t/original/i/df398ec62b2ee6b978110d776aa0c5582ab077912dff453323ce5ab6a99a1e6b/tjl_wired_10.png" data-mid="196103043" border="0"  src="https://freight.cargo.site/w/1000/i/df398ec62b2ee6b978110d776aa0c5582ab077912dff453323ce5ab6a99a1e6b/tjl_wired_10.png" /&#62;
&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/b373086754f7a77ae72537edb7a354ec67ee6a7c29078976f94c077c5d7c6753/tjl_wired_15.png" data-mid="196102957" border="0"  src="https://freight.cargo.site/w/1000/i/b373086754f7a77ae72537edb7a354ec67ee6a7c29078976f94c077c5d7c6753/tjl_wired_15.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>BW</title>
				
		<link>https://tracyjlee.com/BW</link>

		<pubDate>Tue, 07 Nov 2023 06:53:20 +0000</pubDate>

		<dc:creator>Tracy J Lee</dc:creator>

		<guid isPermaLink="true">https://tracyjlee.com/BW</guid>

		<description>
&#60;img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/bb141a15fb1e6d7f4aea9c8cdcd38095cb564c7eaadbb0e955120cc7d328dcb8/tjl_BW_19.png" data-mid="196289157" border="0"  src="https://freight.cargo.site/w/1000/i/bb141a15fb1e6d7f4aea9c8cdcd38095cb564c7eaadbb0e955120cc7d328dcb8/tjl_BW_19.png" /&#62;


	Baron WolmanRock &#38;amp; Roll Revolution


	A book honoring the life and career of rock impresario Bill Graham. Designed in collaboration with the Illinois Holocaust Museum.


	Responsibilities: Art Direction, Illustration
Agency: Ogilvy 
Creative Team: Gabe Usadel (Executive Design Director), Remy Glock (Associate Creative Direcotr), Rudy Rios (Design Director) Tracy J. Lee (Art Director)


&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/b0c7d379b8c5769240b0c9035b133166582d649445ecded0fcb1d142fd8eaa3d/tjl_BW_1.png" data-mid="196099756" border="0"  src="https://freight.cargo.site/w/1000/i/b0c7d379b8c5769240b0c9035b133166582d649445ecded0fcb1d142fd8eaa3d/tjl_BW_1.png" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/86c2d7d2e0643b61eb613ab78d4c1b38c8a0c91173711bf91d4fc489ba0727e9/tjl_BW_3.png" data-mid="196099757" border="0"  src="https://freight.cargo.site/w/1000/i/86c2d7d2e0643b61eb613ab78d4c1b38c8a0c91173711bf91d4fc489ba0727e9/tjl_BW_3.png" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/e40b17878e12ed97e06fe07b109a4de94d672e53d08cd623de6d8f517cc7ede3/tjl_BW_17.jpeg" data-mid="196099768" border="0"  src="https://freight.cargo.site/w/1000/i/e40b17878e12ed97e06fe07b109a4de94d672e53d08cd623de6d8f517cc7ede3/tjl_BW_17.jpeg" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/701ed02181cd33b7084fbe9e2435f46ecf05cfdeb6bd00e129bd9484e28f70a9/tjl_BW_18.jpeg" data-mid="196099769" border="0"  src="https://freight.cargo.site/w/1000/i/701ed02181cd33b7084fbe9e2435f46ecf05cfdeb6bd00e129bd9484e28f70a9/tjl_BW_18.jpeg" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/56dcc9532adec5bd1863ce74a0d89339c6c18985121c8d65a858fca9a271a66c/tjl_BW_7.png" data-mid="196099760" border="0"  src="https://freight.cargo.site/w/1000/i/56dcc9532adec5bd1863ce74a0d89339c6c18985121c8d65a858fca9a271a66c/tjl_BW_7.png" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/6199df5fa240ce5efc4bd1e04073cdfb2e9bdff493ac93345be7d81d8412563e/tjl_BW_9.png" data-mid="196099763" border="0"  src="https://freight.cargo.site/w/1000/i/6199df5fa240ce5efc4bd1e04073cdfb2e9bdff493ac93345be7d81d8412563e/tjl_BW_9.png" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/53ab2b46666e6272ebb66691d7c8508607a3324024927a22adbcc694a113551a/tjl_BW_14.png" data-mid="196099767" border="0"  src="https://freight.cargo.site/w/1000/i/53ab2b46666e6272ebb66691d7c8508607a3324024927a22adbcc694a113551a/tjl_BW_14.png" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/6fc4d40f9435c99349a9033e66baa1859f1b273aa008d336f836dfcfa9e1bbeb/tjl_BW_13.png" data-mid="196099766" border="0"  src="https://freight.cargo.site/w/1000/i/6fc4d40f9435c99349a9033e66baa1859f1b273aa008d336f836dfcfa9e1bbeb/tjl_BW_13.png" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/48bb30f9414aa2b4a9d6a1d69b7f82fe24e49b7f7619f32178b69178d566c06d/tjl_BW_11.png" data-mid="196099764" border="0"  src="https://freight.cargo.site/w/1000/i/48bb30f9414aa2b4a9d6a1d69b7f82fe24e49b7f7619f32178b69178d566c06d/tjl_BW_11.png" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/d182e3301a2492782cd08cdacdfc4ae88023ec90077fda8cf53c1c99aae54134/tjl_BW_12.png" data-mid="196099765" border="0"  src="https://freight.cargo.site/w/1000/i/d182e3301a2492782cd08cdacdfc4ae88023ec90077fda8cf53c1c99aae54134/tjl_BW_12.png" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/5a6b2411c2229df01ed867ac33469e7364ff113aa6fcb80bf1e59c83e1c909c1/tjl_BW_8.png" data-mid="196099762" border="0"  src="https://freight.cargo.site/w/1000/i/5a6b2411c2229df01ed867ac33469e7364ff113aa6fcb80bf1e59c83e1c909c1/tjl_BW_8.png" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/51cda61a4f9426d779e9697240a43e2dfabc3650f13c0e884e34fa5aa001319e/tjl_BW_6.png" data-mid="196099759" border="0"  src="https://freight.cargo.site/w/1000/i/51cda61a4f9426d779e9697240a43e2dfabc3650f13c0e884e34fa5aa001319e/tjl_BW_6.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Scrubbing Bubbles</title>
				
		<link>https://tracyjlee.com/Scrubbing-Bubbles-1</link>

		<pubDate>Tue, 07 Nov 2023 07:42:10 +0000</pubDate>

		<dc:creator>Tracy J Lee</dc:creator>

		<guid isPermaLink="true">https://tracyjlee.com/Scrubbing-Bubbles-1</guid>

		<description>
&#60;img width="4358" height="2792" width_o="4358" height_o="2792" data-src="https://freight.cargo.site/t/original/i/7222363c4e1ca6d5f6ebf009c627c656205c601d623644b330f59c6f1a3431ba/tjl_sb_1.png" data-mid="196100314" border="0"  src="https://freight.cargo.site/w/1000/i/7222363c4e1ca6d5f6ebf009c627c656205c601d623644b330f59c6f1a3431ba/tjl_sb_1.png" /&#62;
 

	Scrubbing Bubbles


	Developed a bold and ownable visual identity system for Scrubbing Bubbles, celebrating Scrubby as the friendly, approachful voice of reason. Our design expression captures the spirit of the brand at its core: joyful, hardworking and energetic. The abstracted bubbles are vibrant representation of cleaning bubbles hard at work. 


	Responsibilities: Art Direction, Brand Activation, IllustrationAgency: Ogilvy
Creative Team: Gabe Usadel (Executive Design Director), Rudy Rios (Design Director) Tracy J. Lee (Art Director)


&#60;img width="4142" height="1844" width_o="4142" height_o="1844" data-src="https://freight.cargo.site/t/original/i/6ff872489b8abe3a467d063a4e0209f1fc7b266e624f7fe8ee845f38af04faad/sb_tjl_poster.png" data-mid="238959339" border="0"  src="https://freight.cargo.site/w/1000/i/6ff872489b8abe3a467d063a4e0209f1fc7b266e624f7fe8ee845f38af04faad/sb_tjl_poster.png" /&#62;
&#60;img width="4142" height="2000" width_o="4142" height_o="2000" data-src="https://freight.cargo.site/t/original/i/33fa07da0182e2b14661045b6c80a4772da2c5da239abf7023fbc360a0cbf798/sb_tjl_lineup.png" data-mid="238959328" border="0"  src="https://freight.cargo.site/w/1000/i/33fa07da0182e2b14661045b6c80a4772da2c5da239abf7023fbc360a0cbf798/sb_tjl_lineup.png" /&#62;
&#60;img width="2555" height="1149" width_o="2555" height_o="1149" data-src="https://freight.cargo.site/t/original/i/a691717118cfa20154e90af0d36ca057c9503e54d5ce1d8c8220c1f1d51b37a0/sb_tjl_webphone.gif" data-mid="238959367" border="0"  src="https://freight.cargo.site/w/1000/i/a691717118cfa20154e90af0d36ca057c9503e54d5ce1d8c8220c1f1d51b37a0/sb_tjl_webphone.gif" /&#62;
&#60;img width="2786" height="2292" width_o="2786" height_o="2292" data-src="https://freight.cargo.site/t/original/i/a9127b79846b276a30aa34c8a75a7a2cbce4648159464934e28221c1ffe31141/tjl_sb_8.png" data-mid="196100320" border="0"  src="https://freight.cargo.site/w/1000/i/a9127b79846b276a30aa34c8a75a7a2cbce4648159464934e28221c1ffe31141/tjl_sb_8.png" /&#62;
&#60;img width="4660" height="2652" width_o="4660" height_o="2652" data-src="https://freight.cargo.site/t/original/i/a2ba203256a2aab332c08af3e9eb37b424299b4a5f7317ce31e20cc247f96916/tjl_sb_6.png" data-mid="196100319" border="0"  src="https://freight.cargo.site/w/1000/i/a2ba203256a2aab332c08af3e9eb37b424299b4a5f7317ce31e20cc247f96916/tjl_sb_6.png" /&#62;
&#60;img width="1576" height="432" width_o="1576" height_o="432" data-src="https://freight.cargo.site/t/original/i/39a224743b97ec488ed4676ecf570ddb79972f87a15264703bca2713db7f0f47/SC_animation_1.gif" data-mid="213956235" border="0"  src="https://freight.cargo.site/w/1000/i/39a224743b97ec488ed4676ecf570ddb79972f87a15264703bca2713db7f0f47/SC_animation_1.gif" /&#62;
&#60;img width="4662" height="2839" width_o="4662" height_o="2839" data-src="https://freight.cargo.site/t/original/i/f5be35ee962444aea978b29bb23326e1215eb321d226fb751d31cec945cc60ad/tjl_sb_2.png" data-mid="238958883" border="0"  src="https://freight.cargo.site/w/1000/i/f5be35ee962444aea978b29bb23326e1215eb321d226fb751d31cec945cc60ad/tjl_sb_2.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>SMB</title>
				
		<link>https://tracyjlee.com/SMB</link>

		<pubDate>Tue, 07 Nov 2023 08:41:03 +0000</pubDate>

		<dc:creator>Tracy J Lee</dc:creator>

		<guid isPermaLink="true">https://tracyjlee.com/SMB</guid>

		<description>
&#60;img width="3980" height="2240" width_o="3980" height_o="2240" data-src="https://freight.cargo.site/t/original/i/9b6612a6a5e65d69a30cf4ec1593c3d6fb15b86d39a0cca35d00e66edb38db10/tjl_sm_1.jpeg" data-mid="196103838" border="0"  src="https://freight.cargo.site/w/1000/i/9b6612a6a5e65d69a30cf4ec1593c3d6fb15b86d39a0cca35d00e66edb38db10/tjl_sm_1.jpeg" /&#62;
 

	Sugar Moon Bakery


	At Sugar Moon Bakery, family is at the heart of everything with multiple generations working together to create the highest-quality, family friendly desserts like Madeleines, Palmiers, Brownie Bites and Duets. Our brand identity aims to not only capture the tasty, indulgent flavors of the signature baked goods but also the timeless history and love that goes into the bakery


	Responsibilities: Art Direction, Brand Activation, Logo Design, Packaging, Website Design


&#60;img width="1600" height="666" width_o="1600" height_o="666" data-src="https://freight.cargo.site/t/original/i/8e8d807af1a420b00e0850e5f7fe3acd34724210cb405a07342a93a1ab1772f2/tjl_sm_11.jpeg" data-mid="196103902" border="0"  src="https://freight.cargo.site/w/1000/i/8e8d807af1a420b00e0850e5f7fe3acd34724210cb405a07342a93a1ab1772f2/tjl_sm_11.jpeg" /&#62;
&#60;img width="1500" height="954" width_o="1500" height_o="954" data-src="https://freight.cargo.site/t/original/i/77972c60ddfc8c31cd1291752a857eda9b6c0ad0ac2b7d17436ff0fb10595df4/TJL_madeleines.png" data-mid="212545807" border="0"  src="https://freight.cargo.site/w/1000/i/77972c60ddfc8c31cd1291752a857eda9b6c0ad0ac2b7d17436ff0fb10595df4/TJL_madeleines.png" /&#62;
&#60;img width="3981" height="1222" width_o="3981" height_o="1222" data-src="https://freight.cargo.site/t/original/i/b00f26da2bcb917ad4e0599bc206a50c8ad64374e342a97ac361eb6a74757d0d/tjl_sm_6.png" data-mid="196103842" border="0"  src="https://freight.cargo.site/w/1000/i/b00f26da2bcb917ad4e0599bc206a50c8ad64374e342a97ac361eb6a74757d0d/tjl_sm_6.png" /&#62;
&#60;img width="1800" height="771" width_o="1800" height_o="771" data-src="https://freight.cargo.site/t/original/i/f8bbf9f5efc204ff90647625fe0f16bddf8e8626e66011b5fd95a7344f1d5d13/TJL_madeleines_3.png" data-mid="212719392" border="0"  src="https://freight.cargo.site/w/1000/i/f8bbf9f5efc204ff90647625fe0f16bddf8e8626e66011b5fd95a7344f1d5d13/TJL_madeleines_3.png" /&#62;
&#60;img width="1600" height="944" width_o="1600" height_o="944" data-src="https://freight.cargo.site/t/original/i/70cf87760cee8fce1f469e6551458f825e14026b59a965f576255397d81a64b9/tjl_sm_5.png" data-mid="196103841" border="0"  src="https://freight.cargo.site/w/1000/i/70cf87760cee8fce1f469e6551458f825e14026b59a965f576255397d81a64b9/tjl_sm_5.png" /&#62;
&#60;img width="1562" height="799" width_o="1562" height_o="799" data-src="https://freight.cargo.site/t/original/i/0a95fc3559b2776aecff5084e5b9bdd69899e312b001883e56f31e29d88aab91/tjl_sm_12.png" data-mid="196103846" border="0"  src="https://freight.cargo.site/w/1000/i/0a95fc3559b2776aecff5084e5b9bdd69899e312b001883e56f31e29d88aab91/tjl_sm_12.png" /&#62;
&#60;img width="1359" height="813" width_o="1359" height_o="813" data-src="https://freight.cargo.site/t/original/i/406e3935d7a7c57b1d189cf07ab28739acd0a8953e5875239f2b73186c77713a/tjl_sm_7.png" data-mid="196103843" border="0"  src="https://freight.cargo.site/w/1000/i/406e3935d7a7c57b1d189cf07ab28739acd0a8953e5875239f2b73186c77713a/tjl_sm_7.png" /&#62;
&#60;img width="1504" height="892" width_o="1504" height_o="892" data-src="https://freight.cargo.site/t/original/i/276808d3e4d99f9da22fb00f4b6a5ae35f1d9d772de9ce27f67852233343f0d2/tjl_sm_9.png" data-mid="196103844" border="0"  src="https://freight.cargo.site/w/1000/i/276808d3e4d99f9da22fb00f4b6a5ae35f1d9d772de9ce27f67852233343f0d2/tjl_sm_9.png" /&#62;


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