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 TRACY J. LEE 








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Wilde Chips


Wilde Chips are the world’s first chip bold enough to craft 100% all-natural chicken breast into a delightfully crispy, flavorful snack. Through bold, dynamic typography and flavorful illustrations, we celebrate Wilde as the new visionary trailblazer of the category.

Agency: Hatch
Creative Directors: Nicole Flores, Eugene Heard
Senior Designer: Tracy J Lee
Photography: The Voorhes