Wilde Chips
Wilde chips are the world’s first chip bold enough to craft 100% all-natural chicken breast into a delightfully crispy, flavorful snack. Through bold, dynamic typography and flavorful illustrations, we celebrate Wilde as the new visionary trailblazer of the category.
Agency: Hatch
CD: Nicole Flores, Eugene Heard
Design: Tracy J. Lee
![](https://freight.cargo.site/t/original/i/0c01bf2b7b32395c5b573ac74286619c6e125fcbc9397fdbecb330e19cf01345/tjl_wilde_1.png)
![](https://freight.cargo.site/t/original/i/6aab36252930870828ee80a42d3fa0283cc8ee12dc02536c76076bb8be5a02c3/tjl_wilde_2.png)
![](https://freight.cargo.site/t/original/i/95a28e8c7e3f29cd72e652a90c418a397b626c6bf09c82dfb699a3a461973605/tjl_wilde_4.png)
![](https://freight.cargo.site/t/original/i/4bc54a9585f54802af336922f26183bc904246cd3505e2c2a35827eefb21c24d/tjl_wilde_12-2.png)
![](https://freight.cargo.site/t/original/i/ff6113a6f53c9ebb29417a6f6e932c875c8f24df721b535f3f4adcb1dda23d05/tjl_wilde_5.gif)
![](https://freight.cargo.site/t/original/i/c6562d2c7b8051e7d6653bffb78717ba4575dd931b4aa9f5bdfd6f2daad733b4/tjl_wilde_6.png)
![](https://freight.cargo.site/t/original/i/2fcf412b5b3d8e2d60e60a427d56bb4b6486e6382b5484d03ee15cf8558075ca/tjl_wilde_8.png)
![](https://freight.cargo.site/t/original/i/a02d6107568067973baa148e27065c27e1382ba218e500cbff1b94c6ea06cbd5/tjl_wilde_10.png)
![](https://freight.cargo.site/t/original/i/df3982de8a3f3197db2e5a4765735818c458ca357fac9d35257f672515cf260c/tjl_wilde_14.png)
![](https://freight.cargo.site/t/original/i/79df6f126dbb678f7d6a27ed07789ac6a238c6bb6a2753c882b486c35dcd7d66/tjl_wilde_11_v2.png)