Wilde Chips

Wilde chips are the world’s first chip bold enough to craft 100% all-natural chicken breast into a delightfully crispy, flavorful snack. Through bold, dynamic typography and flavorful illustrations, we celebrate Wilde as the new visionary trailblazer of the category.

Agency: Hatch

Creative Team: Eugene Heard (Design Director), Nicole Flores (Creative Director) Tracy J. Lee (Sr. Designer)

Responsibilities: Art Direction, Brand Activation, Logo Design, Package Design