Love is at the center of Viki’s Granola.

Inspired by the founder’s core belief that love is the first ingredient, the new brand identity concept explores an illustrative look and feel that captures the burst of joy and energy that the brand strives to inspire. The illustrations of the brand’s main ingredients become the basis for patterns and graphic motifs throughout the packaging.

A bold, entrepreneurial spirit with a touch of fun and whimsy.

The contrast between the simple, sans serif and hand-lettered type is not only aesthetically pleasing but also representative of the founder’s spirit that is bold and strong but also joyful and free.