Scrubbing Bubbles

We developed a bold and ownable visual identity system for Scrubbing Bubbles, celebrating Scrubby as the friendly, approachful voice of reason. Our design expression captures the spirit of the brand at its core: joyful, hardworking and energetic. The abstracted bubbles are vibrant representation of cleaning bubbles hard at work.

Responsibilities: Art Direction, Brand Activation, Illustration

Agency: Ogilvy

Creative Team: Gabe Usadel (Executive Design Director), Rudy Rios (Design Director) Tracy J. Lee (Art Director)