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Scrubbing Bubbles


We developed a bold and ownable visual identity system for Scrubbing Bubbles, celebrating Scrubby as the friendly, approachful voice of reason. Our design expression captures the spirit of the brand at its core: joyful, hardworking and energetic. The abstracted bubbles are vibrant representation of cleaning bubbles hard at work.


Responsibilities: Art Direction, Brand Activation, Illustration
Agency: Ogilvy
Creative Team: Gabe Usadel (Executive Design Director), Rudy Rios (Design Director) Tracy J. Lee (Art Director)