Rao’s Red Label

Rao’s Homemade is a premium brand with an extremely loyal following. The Rao’s Homemade® Limited Edition Reserve was launched to promote an even more elevated perception of the Rao’s Homemade brand while maintaining a strong connection with the core Rao’s sauce label and brand equity.

Agency: Hatch
Creative Director: Nicole Flores
Senior Designer: Tracy J. Lee

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