Big Kids are hitting milestones and accomplishing amazing things everyday. From walking to talking, singing to jumping, playing to potty training— being a Big Kid is awesome. Our brand expression celebrates what it means to be a big kid through bold typography, dramatic lighting and dynamic graphics that are captured in an epic, heroic way.

My role was to design and execute a brand expression for Pull-Up’s new campaign, as well as develope a styleguide to be distributed among the brand agency.









Mood Board






Exploration






























Creative Directors: Issac Pagan, Michael Franklin
AD/Designer: Tracy J. Lee