Pull Ups Big Kids

Big Kids are hitting milestones and accomplishing amazing things everyday. From walking to talking, singing to jumping, playing to potty training— being a Big Kid is awesome. Our brand expression celebrates what it meansto be a big kid through bold typography, dramatic lighting and dynamic graphics that are captured in an epic, heroic way.

Agency: Ogilvy
Creative Directors: Issac Pagan, Michael Franklin
AD/Designer: Tracy J. Lee