Ogilvy developed a powerful campaign to support the Steve Gleason Enduring Act, a measure that ensures ALS patients access to a speech generating technology. We had people with ALS make 'robocalls' to Congress, a similar tactic that politicians use to reach supporters. Along with the video campaign, we built a website with a demo eye-tracking technology that could be used to send messages to the members of Congress. My role was to design the brand look & feel of the campaign and the website in a way that was bold and visually impactful.
Read more about the project on Adweek