Keep My Voice
Creative Directors: Sam Spratlin, Estee Mathes
Ad/Designer: Tracy J Lee
UX Art Director: Mary Fran Wiley
Developers: Matt Andrade, Zack Pirrello
Ogilvy developed a powerful campaign to support the Steve Gleason Enduring Act, a measure that ensures ALS patients access to a speech generating technology. We had people with ALS make 'robocalls' to Congress, a similar tactic that politicians use to reach supporters. Along with the video campaign, we built a website with a demo eye-tracking technology that could be used to send messages to the
members of Congress. My role was to design the brand look & feel for the campaign and the website in a bold and visually impactful way.
Read more about the project on Adweek