Mark






Branding / Logo Design

Bingsu is a popular Korean desert composed of ice shavings and various ingredients topped with pat (red beans), fruit, rice cakes or ice cream. This project is a fun re-envisoning of typical Bingsu cafes in Seoul streets, coining a name, Bingsuteo (translated as a Bingsu ground” and concepting a look and feel that captures the vibrant, historical city.

 





































© Tracy J Lee 2018