Archive
Big Kids, Pull Ups
Big Kids are hitting milestones and accomplishing amazing things everyday. From walking to talking, singing to jumping, playing to potty training— being a Big Kid is awesome. Our brand expression celebrates what it means to be a big kid through bold typography, dramatic lighting and dynamic graphics that are captured in an epic, heroic way.
Responsibilities:
Art Direction, Brand Activation, Campaign Creative, Social Creative
Agency:
Ogilvy
Creative Team:
Gabe Usadel, Isaac Pagan
Keep My Voice
Ogilvy developed a powerful campaign to support the Steve Gleason Enduring Act, a measure that ensures ALS patients access to a speech generating technology. We had people with ALS make 'robocalls' to Congress, a similar tactic that politicians use to reach supporters. Along with the video campaign, we built a website with a demo eye-tracking technology that could be used to send messages to the members of Congress. My role was to design the brand look & feel for the campaign and the website in a bold and visually impactful way.
Responsibilities:
Art Direction, Brand Activation, Campaign Creative, Social Creative
Agency:
Ogilvy
Creative Team:
Estee Mathes, Mary Fran Wiley, Sam Spratlin,
Rao’s Limited Edition
Rao’s Homemade is a premium brand with an extremely loyal following. The Rao’s Homemade® Limited Edition Reserve was launched to promote an even more elevated perception of the Rao’s Homemade brand while maintaining a strong connection with the core Rao’s sauce label and brand equity.
Responsibilities:
Package Design
Agency:
Hatch
Creative Team:
Nicole Flores
Noosa Drinkable
Package design for noosa's new fruit smoothie yogurt drink. We aimed to captivate established noosa customers and push them into a new on-the-go product offering. Our design feels joyful and approachable, amplifying taste cues through vibrant illustrations and colors.
Responsibilities:
Package Design
Agency:
Hatch
Creative Team:
Max Churchill, Nicole Flores
Gap Rewards
Visual identity system for Gap’s Loyalty & Payments Lifecyle and the World & Visa card.
Responsibilities:
Art Direction, Brand Activation, Digital Experience Design
Agency:
Hatch
Creative Team:
Max Churchill, Nicole Flores
