Archive
Keep My Voice
Ogilvy developed a powerful campaign to support the Steve Gleason Enduring Act, a measure that ensures ALS patients access to a speech generating technology. We had people with ALS make 'robocalls' to Congress, a similar tactic that politicians use to reach supporters. Along with the video campaign, we built a website with a demo eye-tracking technology that could be used to send messages to the members of Congress. My role was to design the brand look & feel for the campaign and the website in a bold and visually impactful way.
Agency: Ogilvy
CD: Sam Spratlin, Estee Mathes
AD/ Design: Tracy J. Lee
UX Art Director: Mary Fran Wiley
Developers: Matt Andrade, Zack Pirrello
Rao’s Limited Edition
Rao’s Homemade is a premium brand with an extremely loyal following. The Rao’s Homemade® Limited Edition Reserve was launched to promote an even more elevated perception of the Rao’s Homemade brand while maintaining a strong connection with the core Rao’s sauce label and brand equity.
Agency: Hatch
CD: Nicole Flores
Design: Tracy J. Lee
Noosa Drinkable
Package design for noosa's new fruit smoothie yogurt drink. We aimed to captivate established noosa customers and push them into a new on-the-go product offering. Our design feels joyful and approachable, amplifying taste cues through vibrant illustrations and colors.
Agency: Hatch
CD: Nicole Flores, Max Churchill
Design: Tracy J. Lee
